American’s love for Cuba on the decline

Cuba saw a 33 percent decline in overnight visitors from the U.S. from 2017 to 2018, and a recent annual survey by travel insurance and assistance company Allianz Global Assistance found that Americans’ interest in traveling to Cuba in 2019 is still on the decline (75.5 percent are not interested in 2019; compared to 74.7 percent in 2018).

This year Cuba will celebrate the 500th birthday of its capital city, Havana, and expects to receive 5.1 million global visitors as a result. Yet according to Allianz’s survey, 90 percent of Americans are unaware of the anniversary celebration this November, highlighting an opportunity for travel to Cuba.

The survey also asked Americans about their preferred method of travel to the island, finding that 18.1 percent would expect to arrive by plane and 6.9 percent by cruise ship.

While many of the US cruise lines are investing in Cuba, these results clearly show that the cruise industry needs to do more to attract passengers on their Cuba voyages.

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