Celebrity Cruises launches ‘Sail Your Way’ campaign

Celebrity Cruises had announced a launch of ‘Sail Your Way’ – a brand new always-on campaign that lets guests select from a choice of onboard benefits to truly personalise their cruise experience. Launching on 19th November in line with WAVE, ‘Sail Your Way’ is hailed as the company’s most flexible campaign to date.

‘Sail Your Way’ has been designed in response to feedback from guests who have asked for more flexibility when choosing their cruise holiday. Guests are now able to select the perks they want to create their perfect holiday from a choice of onboard credit, drinks packages, Wi-Fi and gratuities.

For the first time, the three packages are available to all guests from Inside to AquaClass staterooms. ‘Sail All Included’ (inclusive of all four perks), ‘Sail Plus’ (inclusive of two perks) and ‘Sail’ (a fare only package with no perks included):

1)      ‘SAIL ALL INCLUDED’ – Offering the greatest convenience when onboard, all 4 perks (premium drinks packages, gratuities, unlimited Wi-Fi & $300 to spend onboard) are added when guests select the ‘Sail All Included’ package.  Suite Class guests automatically receive this package as standard.

2)      ‘SAIL PLUS’ – Guests can add two perks to their booking when they select the Sail Plus’ option, choosing from classic drinks packages, gratuities, unlimited Wi-Fi or $300 to spend onboard.   

3)      ‘SAIL’ – The lowest available fare with no extras, ‘Sail’ offers fantastic value and the flexibility to build out what customers want from their holiday whilst onboard.

What’s more, between 19th November and 3rd March, all additional guests (3,4,5) receive a 50 per cent saving on the cruise fare.

Commenting, Jo Rzymowska, vice president & managing director, UK & Ireland, said: “‘Sail Your Way’ gives guests the ultimate choice, flexibility and value when booking their holiday. We’ve listened to guest feedback and decided to give them the power of choice to curate and personalise their perfect holiday. We have also extended this offer to Inside staterooms, previously only available to OceanView and above, to ensure this is truly inclusive. 

“We’re particularly proud of our ‘Sail All Included’ package as it reflects the touches of modern luxury that are at the very heart of our brand. We’re confident this truly luxurious offering will become a popular selling tool for agents as we know that guests love the convenience of having everything looked after from the moment they step aboard. Plus with $300 onboard spending included, it sets you up to have a holiday packed full of wonderful experiences!”

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