The management team of the defunct cruise line, Cruise and Maritime Voyages have today announced the launch of a new company. Ambassador Cruise Line will offer cruises London Tilbury, aimed at the over 50s market.

Ambassador’s first ship, Ambience, (built in 1991 and until recently operated by P&O Australia as Pacific Dawn), is designed to carry up to 1,400 guests in 798 cabins.

The maiden season for Ambience commences on 6 April 2022 with an inaugural short-break cruise to Hamburg, before embarking on a mixed itinerary programme with sailings to the Norwegian Fjords and the British Isles planned throughout spring.

The full year programme, operating through May 2023, will consist of 33 sailings visiting a total of 88 different ports, featuring the Baltics and St Petersburg, Greenland, the Arctic, and Iceland, whilst for the winter months a range of expedition style voyages will sail to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia.

Gordon Wilson remarked: “Our launch today is a demonstration of our belief in the underlying strength of the UK travel market as we emerge from the pandemic. Ambassador Cruise Line has been established to offer a proposition to consumers who want premium-value on classic ships. Our audience is looking for traditional values, strong environmental credentials, superlative service and no-fly cruises.

This is an exciting first step for our rapidly expanding team and for our industry partners. Investment on this scale, and the launch of such a significant business as we emerge from the pandemic will make a valuable contribution to the tourism economy and travel industry, particularly as we look to fill at least 100 jobs from the UK.

By Editor

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