A survey by cruise specialist cruise.co.uk has found that almost half (48%) of holidaymakers who have taken a UK ‘seacation’ this year are planning to book another one within the next 12 months. A number of cruise lines have offered seacations this year, which are domestic sailings that travel round Britain, and either sail the coastline or offer day visits to UK destinations as part of the voyage.
The finding was revealed by cruise.co.uk after it polled over 1,400 of its customers. Round Britain sailings have been a cruise line mainstay for many years, but the majority of guests onboard have tended to be based overseas rather than from the UK.
The research also revealed that the onboard service was the highlight for most guests who have taken a seacation, with almost three-quarters (74%) citing it as one of the standout features. Next was the quality of food and drink (57%), followed by the onboard facilities (52%).
Respondents were also asked to rate the onboard safety measures out of 10; the average score came in at 8.9, representing a real vote of confidence for the steps that the industry has put in place to ensure guests can sail again.
Seacations will depart up to October this year, before starting again next spring.
cruise.co.uk has previously stated that seven-night seacations are most sought-after, which are offered by lines including P&O Cruises, Cunard, Celebrity and MSC.
Tony Andrews, deputy managing director of cruise.co.uk, said: “Seacations have been a real success story this year and it’s a pleasure to hear so much positive feedback from impressed guests. The outstanding onboard service, facilities and dining, combined with the health and wellbeing measures, have proved a winning formula.
“With staycations now well-established in the UK, we’re hopeful that the advantages of a seacation will similarly make it a popular holiday option for many years to come.”