Royal Caribbean has announced a new partnership with Wolverhampton Football Club, and have become the club’s official training wear partner.

The partnership will see the global cruise line’s branding appear on all first-team training wear worn by the Wolves players and staff throughout the 2021/22 & 2022/23 Premier League campaigns.

Commenting on the partnership, Russell Jones, Wolves’ general manager for marketing and commercial growth, said: “We are delighted to welcome Royal Caribbean to the Wolves family.

“From the moment we first started talking, it was clear that we shared a progressive approach to challenging what is perceived as the norm in our respective industries.”

Ben Bouldin, vice president EMEA at Royal Caribbean International, added: “As Royal Caribbean returns to service around the world and prepares for an incredible 2022, this partnership with Wolverhampton Wanderers FC presents a brilliant platform to broaden our visibility and reach.

“We are already a very popular holiday brand among those living in the midlands, with appeal from a wide range of holidaymakers. We are delighted to be involved with the Premier League through this high visibility partnership, which will enable us to reach new audiences across multiple channels.

“I wish the team the best of luck for the rest of the season, they can now count Royal Caribbean among their top fans.”

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